Elad Segev, Asaf Nissenbaum, Nathan Stolero, Limor Shifman, Family and you can Networking sites away from Internet Memes: The relationship Between Cohesiveness, Individuality, and you will Quiddity Concreteness, Journal away from Pc-Mediated Communications, Frequency 20, Question 4, , Pages 417–433,
This research employs a large-size quantitative studies to disclose structural activities out-of internet memes, emphasizing 2 forces you to bind her or him together: the quiddities of any meme family unit members while the simple popular features of the wide memetic areas. Playing with posts and you can network analysis out-of 1013 meme times (including videos, images, and you will text), i explore memes’ common quiddity brands and you may common features, and ways that it connect to both. All of our conclusions show that (a) high cohesiveness from meme parents are with the a greater uniqueness of their general attributes; and you may (b) the newest concreteness out-of meme quiddities try in the cohesiveness and individuality. I discuss the ramifications of those findings into the understanding of internet memes and you may participatory people.
Internet memes, items of electronic content one spread within internet in various iterations, features recently started scholarly interest around the several fields ( Bennett Segerberg, 2012; Milner, 2012; Shifman, 2013). Some education get an excellent qualitative method to examining the cultural concept of memes, regarding following post i employ highest-size decimal investigation so you can tell you specific regulations and you can regularities underpinning this basically chaotic sphere. Memes try part of the latest terrifically boring “internet diet plan” of numerous Internet users, casually showing up within the visits to networks such Youtube, Fb, and you can Reddit. The memetic dynamic is actually from being trivial. Needed disparate profiles around the globe to execute from inside the performance, performing and you can circulating posts for the multiple variations together divergent networks, while maintaining the affinity and prominent attributes.
It paper aims at losing loveandseek white about precisely how Websites memes are fastened along with her even after the dynamic and you will lively contexts out of articulation. In very first part we lay the back ground for our journey of the showing the stress within attributes of individual meme days, meme household, additionally the entire memetic circle. I describe internet memes just like the groups of electronic textual systems created and you will distributed by of numerous people, which happen to be sure together with her because of the a couple of pushes: (a) a shared quiddity that is particular to each family unit members, constituting its only one essence; and you will (b) far more standard functions out-of function, articles, and you will position you to definitely draw with the conventions of “meme people.” Building with this abstract variation, we present in another region the newest tries guiding this research: to include a summary and you can research of your own prevalent quiddities and universal features of web sites memes and also to investigation the new contacts anywhere between them. In particular, we would like to look at the relationship between your cohesiveness off meme household (i.elizabeth., the fresh new the total amount to which period are like both), the fresh new uniqueness of your own simple functions underpinning her or him, and the concreteness of quiddities joining him or her. To deal with this type of goals, i functioning blogs investigation on a broad try off meme era, then added mathematical and you can community analysis. Regarding the concluding part, we talk about exactly how all of our research, based on the theoretical difference between quiddities and you may general attributes, falls out white towards the dualities out-of “networked selves” constituting contemporary digital societies.
Meme Group and you will Binding Quiddities
The term meme are coined by Richard Dawkins on Selfish Gene ( 1976) to describe short units of culture one to spread regarding individual person from the duplicating or simulation. Centered on that it initially conceptualization, memes can be abstract details, texts otherwise means. Memetic diffusion is founded on a mixture of repetition and you may type: Since capability to duplicate memes in almost any contexts was simple to their success, re-creation should be versatile enough to conform to switching issues. It state off flux leads to a tendency to determine memes simply retrospectively, after they keeps propagated. Ergo, such as, the original five cards from Beethoven’s 5th Symphony have been defined as good meme just once they traveled to a lot of elements of the newest community and have been incorporated inside the many social items spanning advertising, child’s programming, and movies ( Blackmore, 1999).